WWFW

City	Fort Wayne, Indiana
Broadcast area	Fort Wayne, Indiana
Branding	103.9 Sunny FM
Slogan	An Upbeat Variety of The 80s Til Now
Frequency	103.9 MHz (also on HD Radio)
First air date	May 1, 1976 (as WXKE)
Format	Adult Contemporary Christmas music (Nov.-Dec.)
ERP	3,000 watts
HAAT	100 meters (330 ft)
Class	A
Facility ID	56765
Former callsigns	WXKE (1976-2002) WYLT (2002-2006) WXKE (2006-2014)
Owner	Adams Radio Group, LLC (Adams Radio of Fort Wayne, LLC)
Webcast	Listen Live
Website	1039sunnyfm.com

WWFW is an FM radio station located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 103.9 MHz.

In March 2014, Adams Radio Group entered an agreement to purchase Summit City's cluster (which includes WXKE). Days later, Adams announced they would purchase Oasis Radio Group's stations. To meet ownership limits, Adams would retain WNHT, WGL and the then-WXKE, as well as acquiring Oasis Radio Group's WJFX and WBTU, while selling off WHPP to Fort Wayne Catholic Radio, and selling WGL-FM to Calvary Radio Network. WLYV and two translators (on 96.9 FM and 103.3 FM) would also be acquired by Adams. The transaction, at a price of $6.4 million, was consummated on June 2, 2014. As a result, Adams planned on massive format restructuring. On June 2, Adams announced that WXKE would move to the stronger 96.3 signal, displacing WNHT's Rhythmic Contemporary format. The two stations would simulcast for ten days.

The station changed to the current WWFW call sign on June 2, 2014.

On June 20, 2014, at 10:39 pm, after stunting for an hour and a half with music similar to that of call holding or elevator music, WWFW launched an Adult Contemporary format, branded as "The New Soft Rock 103-9". The first song on "Soft Rock" was "Celebration" by Kool and the Gang.^[1]

The station initially featured a Soft AC lean, but has gradually evolved to Mainstream AC. On August 14, 2015, "The New Soft Rock 103-9" underwent a slight branding adjustment and became known as "Soft Rock 103.9" (dropping "The New", and adding the "point" to their name). It was at the same time that the station debuted a new on-air lineup and also shifted their format completely to mainstream AC.

During their Christmas music stint in November 2016, WWFW dropped the "Soft Rock" branding in favor of "Christmas 103.9". On December 7, the station announced through their Facebook page that they would rebrand as "103.9 Sunny FM" on the 26th. No other changes are expected at this time.^[2] The change took place at midnight on that date; the first song on Sunny FM was "Faith" by George Michael (serving as a tribute to Michael, as he had died on Christmas Day).^[3]

Former logo[edit]

References[edit]

External links[edit]

• Soft Rock 103.9's website


• The Patriot 103.3 Facebook


• Adams Radio Ft. Wayne


• 
  


• Query the FCC's FM station database for WWFW


• Radio-Locator information on WWFW


• Query Nielsen Audio's FM station database for WWFW

Coordinates: 41°06′32″N 85°09′54″W / 41.109°N 85.165°W / 41.109; -85.165

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